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Bakery Products Country Commercial Manager

Country Commercial Manager BP Hungary & Romania

Location: Hungary
Company: Vandemoortele Hungary

 

About the role

We are looking for an experienced and driven Country Commercial Manager BP Hungary & Romania who will be responsible for shaping and executing the commercial strategy, delivering profitable growth, and leading high-performing commercial teams across both markets.

Key responsibilites:

  • Commercial strategy: Define and execute the go-to-market strategy for Hungary and Romania, translating it into targets and action plans per customer and geographic area.
  • Key account management: Build and maintain strong relationships with professional key accounts. Negotiate annual agreements, promotional plans and listing strategies. Ensure optimal shelf presence and category positioning 
  • Revenue & profitability: Achieve budgeted targets for turnover, volume development and gross margin. Set and manage pricing strategy, contract terms and trade conditions within the professional channel 
  • Market intelligence: Monitor market trends, competitor activity, pricing dynamics and end-user needs. Translate insights into actionable commercial recommendations and corrective actions 
  • People leadership: Lead, coach, motivate and develop the professional sales team. Foster accountability, engagement and commercial excellence across the team 
  • Cross-functional coordination: Coordinate with Marketing, Supply Chain, Customer Care and R&D to support the regional rollout of centrally approved product launches, promotions and demand planning. Collaborate with the central BP Marketing team on campaign execution and market feedback 

Candidate profile:

  • At least 5 years of commercial leadership experience, delivering above-market sales growth and sustainable business expansion.
  • Proven ability to lead and develop teams of 5+ employees, including remote and geographically dispersed sales teams.
  • Track record of profitable growth in businesses with annual turnover of at least €7 million, meeting revenue, volume and margin targets.
  • Master’s degree (Economic or Business Management preferred)   
  • Strategic mindset combined with strong analytical and financial acumen, entrepreneurial, market orientated.  
  • Excellent negotiation, communication and leadership skills.  
  • Fluent English

What We offer?

  • Lead commercial operations across two dynamic and growing markets.
  • Shape the future growth of a leading international food company.
  • Play a strategic role with direct impact on business performance and profitability.
  • Collaborate with regional and international leadership teams.
  • Professional development opportunities within a global organization.
  • Competitive compensation package and attractive benefits.
  •  Dynamic, entrepreneurial and people-focused culture that encourages innovation and continuous improvement.