International Digital Performance Marketing Manager

Share our taste for life!
Together with you, we want to empower you to achieve this mission with us. We value you as a person and actively support you on your professional journey, while caring about your future. Join our big little family and let’s make products for you and the world to love! 
Do you share our taste for life?
 

Your role

As Central Performance Marketing Manager your mission is to drive sustainable growth by leveraging data-driven insights and performance marketing strategies that connect our brands with our target audiences. You'll play a critical role in the acceleration of brand awareness and lead generation/nurturing through paid and owned media on central and local level. 
You will report to the International Digital Marketing Manager. 

Your key responsibilities

• implement global digital marketing strategy and support local markets 
• roll out performance marketing guidance for always-on and burst campaigning 
• identify, target, and share audiences across digital touchpoints 
• lead critical digital projects such as growth hacking pilots on a central level to bring growth and guidance to local teams and to further feed digital marketing strategies and benchmarking 
• accelerate the SEA strategy on a glocal level 
• support in the identification and adoption of relevant performance marketing tools, together with the BPO and IT 
• empower local teams with (training on) relevant digital marketing tools, centralized knowledge, and best practices, fostering a culture of experimentation and continuous improvement 
• train and challenge internal teams on digital media planning and performance optimization using data-driven insights and benchmarks 
• standardize reporting, monitor and analyze cross-market data (via tools as Google Analytics, Looker, PowerBI) to propose improvements based on insights and trends 
• oversee user management, roles, and permissions for digital marketing tools and platforms 
   

Your main stakeholders will be: 

• Close collaboration with local digital marketeers 
• Connection with wider marketing teams to understand internal and external needs 
• Collaborate with IT for specific tooling implementations 
• Act as a digital ambassador across the organization (sales, corporate, …) 

What’s in for you? 

• You will join our big little family: Our associates are the beating heart of our company – they bring the flavour to our organisation. We cherish each member, prioritising their well-being and supporting their professional journey. 
• We value you as a person: At Vandemoortele we value each one of our associates and recognise their unique contributions to team successes. You will have flexible working hours and the opportunity to work from home 50% of the time. We also invite you to join our sports and wellbeing activities! 
• We care for your future and we support your professional journey: We believe in the power of our associates and the value of their actions and support their career aspirations by offering internal mobility and promotional opportunities. We embrace individual ambitions and entrust our associates to take ownership. 
• We make products for you to love: We are a team of passionate food enthusiasts. In our mission to shape a tasty future we strive to create a wide range of food solutions that connects people, cultures and traditions. You can kickstart your day with a delicious croissant fresh out of the oven and enjoy tasty food in our company restaurant. 
• Easy to reach: Our HQ is located close to a bus stop and highway exits. Want to come by bike? Lease a bike at Vandemoortele!

Are you the one we’re looking for? 

• You have a Master’s degree in Business Administration, Marketing, or related field
• You have a customer-centric data driven mindset 
• You have 4+ years of experience in B2B and B2C Paid Digital Marketing 
• Enthusiastic about pursuing and sharing new opportunities with changes in the digital world, supporting teams in the journey of digital transformation 
• Strong knowledge of inbound marketing, Owned & Paid Media, Marketing automation 
• Understanding of conversion rate optimization 
• Proven ability to scale paid traffic while maintaining KPI targets  
• Certifications and/or experience with paid and organic search & analytical tooling: Google Analytics, Google Ads, GTM, Semrush, Looker Studio etc.  
• Familiar with Scrum & Agile processes 
• Strong business acumen and are performance oriented
• Not afraid to challenge the status quo 
• Excellent communication and presentation skills, can bring complex stories in a simple way to the team, peers and senior management, in English. Any other European language is a plus
• Great collaborative mindset, necessary to drive a cross-functional way-of-working

Join us in making sweet memories!
We look forward to welcoming you to our delicious journey!
Submit your updated CV and compelling cover letter (optional) highlighting your relevant experience and motivation.

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