Channel Marketing Manager Bakery Products Retail

Share our taste for life!
Together with you, we want to empower you to achieve this mission with us. We value you as a person and actively support you on your professional journey, while caring about your future. Join our big little family and let’s make products for you and the world to love. 

Do you share our taste for life?
We invite you to join our big little family!

Your role
As Channel Marketing Mgr BP Retail you are responsible for defining and implementing the local channel marketing strategy & local category vision, together with the Central team. You bring acceleration to your channel through the implementation and activation of the channel marketing plans, including portfolio, brand and activation strategy, in close collaboration with the local sales & marketing teams. You provide category insights and proposals by analysing marketing and customer data and monitoring relevant market trends. From innovation to category plans you thrive for profitable business growth in your category.  

Your key responsibilities

• You are responsible for the development of local channel marketing strategy & implementation of activations based on Central channel plans, including brand, portfolio/ innovation, and activations.
• You define local channel performance KPI’s and ensure channel business objectives are reached. You also analyse and monitor category performance. 
• You implement local channel activations (trade story, promos, trade ads…)
• You provide the right support for the local sales teams to accelerate in the channel (negotiations, account meetings...), as a strong sparring partner for sales.
• You present our category plans to our customers in order to create win-wins.
• You ensure synergies with the local Category Marketing Plans & local Brand Plans.
• You manage the local category P&L and propose optimisations.
• You connect to channel marketeer central to align strategies & translate of the strategies to the sales team (product expertise)
• You monitor competitors’ activations at customers, and transform observations into actionable insights.

What’s in for you? 

• You will join our big little family: Our associates are the beating heart of our company – they bring the flavour to our organisation. We cherish each member, prioritising their well-being and supporting their professional journey. 
• We value you as a person: At Vandemoortele we value each one of our associates and recognise their unique contributions to team successes. You will have flexible working hours and the opportunity to work from home 50% of the time. We also invite you to join our sports and wellbeing activities! 
• We care about your future and we support your professional journey: We believe in the power of our associates and the value of their actions and support their career aspirations by offering internal mobility and promotional opportunities. We embrace individual ambitions and entrust our associates to take ownership. 
• We make products for you to love: We are a team of passionate food enthusiasts. In our mission to shape a tasty future we strive to create a wide range of food solutions that connects people, cultures and traditions. You can kickstart your day with a delicious croissant fresh out of the oven and enjoy tasty food in our company restaurant. 

Are you the one we’re looking for? 

• You have a master’s degree in business administration, Marketing, or related field. You have 5 years of experience within Channel Marketing. Food Service / Retail sales experience is considered a plus.
• You are passionate about good, tasty food and have a customer-centric mindset.
• You are data-driven and you bring optimisations based on fact-based analysis.
• You have strong business acumen, and know how to prioritize and focus for impact. Solid Project Management skills with an eye for details will be essential.
• You embrace change in pursuit of continuous growth for the organization and act as a catalyst for strategic project acceleration.
• You have excellent communication, presentation and convincing skills in English, Dutch and French.
• You are a great team player, and strong networker who enjoys cross-functional way-of-working, and like to bring people together behind a vision.
• Knowledge of database management tool such as Nielsen, GFK, IRI… are considered an asset.

Join us in making sweet memories!
We look forward to welcoming you to our delicious journey!
Submit your updated CV and compelling cover letter (optional) highlighting your relevant experience and motivation.